dele
NEXT Beauty is a startup clean beauty company in the heart of Midtown Manhattan focused on transparency, honesty, and inclusivity in its beauty mission. Founded by a Korean immigrant who had difficulty finding skin products suitable for her skin tone and type, NEXT aspires to be inclusive and diverse, celebrating individuality and embracing all walks of life. Seeking to maximize real estate through multi-functional spaces, NEXT embraces the future of workplace design through a hybrid workplace that fosters wellbeing, community, and cross-generational mentoring while rooted in New York’s diverse melting pot culture.
concept
beneath Manhattan’s bustling metropolis lies a geologic history that’s intricately tied to New York’s growth as a city. three layers of stone: Fordham Gneiss, Manhattan Schist, and Inwood Marble, are metamorphically bound together in intricate layers that tell the story of New York City’s past, present, and future. the conceptual driver Stratum peels back these layers and allows each individual consumer and employee of NEXT to integrate themselves into the overall ecosystem of products and spaces that NEXT offers, just as each individual stratum in a metamorphic rock is fully integrated into the whole. ultimately, NEXT seeks to remain foundationally rooted in its core values as a company, maintaining a never-ceasing commitment to inclusion & diversity.